Analyze your team’s performance (task performance, response rates, etc.).Get group report of your social media profiles.Analyze paid campaign performance across networks.You can tell how your content is performing on various social networks from its visual and intuitive reports. Its cross-channel social listening features you perform a contextual and qualitative analysis of topics, hashtags, and keywords. Sprout Social is a comprehensive social media management and monitoring tool that provides a host of enterprise-level options. Pricing options : $35 and $50 per month 2.
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The tools below are either free with limited features or paid with a free trial. The top free and paid social media analytics tools for marketersĪpart from these third party social media tools, we have the social networks’ own analytics toolkits:Ĭlick to jump to a social media analytics tool you are interested in or scroll down to learn about them one by one. The latter lets you plan and schedule your social media content while the former enables you to measure the performance and informs your strategy. Social media analytics tools are usually used to complement social media management tools. By paying close attention to social media analytics, you can measure your performance against your social media goals. Feel free to give them a try and see what insights you can find! What are social media analytics?įirst, before we jump into some of the awesome social media analytics tools available, I wanted to quickly talk a little about how we define social media analytics.Īt Buffer, we see social media analytics as the gathering of data from social media platforms to help inform us and guide our marketing strategy. I’ve collected a bunch of my favorite ones in this post. The answers are out there, and there are tools to help you find them. How have my followers grown this month? Which posts seem to perform best? Which times make the most sense to post? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Where do you turn for meaningful stats on your social media marketing?
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